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Do you need to track downloads, like PDFs, Ebook, or whitepapers on your Event tracking is how you tell Google Analytics to record user. Clicks on links to downloadable files (e.g. PDF, AVI, WMV) can be measured as Events or virtual pageviews. When you set up an Event to capture clicks on a link . 4 days ago By default, Google Analytics doesn't support file downloads tracking. Here, the event action is; Event label.

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Google Analytics Event Tracking Pdf

Google Analytics Event Tracking: All Calls, Emails, and PDFs. Google Analytics Event Tracking. *December Update for Event tracking is important. Have tested the same utm campaign, event tracking and sean suggested?pdf on normal html pages and they are tracked in Google Analytic. Be sure to read up on how to track PDFs in Google Analytics. Tracking ID (from your Google Analytics account) and Tracking Type to “Event”.

User timings Downloadable files Clicks on links to downloadable files e. When you set up an Event to capture clicks on a link, Analytics counts the clicks as event hits. When you set up a virtual pageview to measure clicks on a link, Analytics counts the clicks as page hits. If you have the Analytics tag added directly to your site, read Events on Analytics Developers. To measure clicks as pageviews: If you use Google Tag Manager to manage your Analytics tags, read about the Analytics tag.

The most common are:.

There are a couple ways to track these. You can use Google Tag Manager to create a tag then make a rule. I personally like good old fashioned jQuery. To each one I would add an onclick code to insert event tracking tag onto it.

The links would look something like this:. Depending on the site, this could take forever. Not only would it take forever, but you risk missing one or more doing it this way.

I did just come up with a much faster, more fool proof, way to do this.

You ready for it? The script requires that you have a jQuery library in your source code.

Additional kinds of measurement

The typical uses include: Tracking outbound links to other websites. Tracking clicks on email addresses or click-to-call phone numbers. Tracking PDF and other media downloads. Measuring interactions with video content, such as time spent watching a video. To setup up events to record conversions relating to phone number clicks and calls. Before setting up event tracking, you need to give some consideration to the following: Adopt a consistent and clear naming convention for the different action, label and category options available to you when you are setting up event tracking.

Every name you give to each category, actions, and labels appears in the event tracking reports. Users of the old ga. How does Google Analytics event tracking work? Category Required is the name you give to a group of objects you want to track. Action Required is the type of interaction, such as downloading a document.

The event tracking code for an event tracked link in Universal Analytics looks like this: Auto event tagging will fire on the following: When users click on links. Clicks on any type of page element.

After a certain visit duration or at timed intervals. On submission of a form.

How to Track Downloads in Google Analytics - Complete Guide - Jeffalytics

A summary of the steps required to setup an event within Google Tag Manager are listed below: Step 1 — check you have the right enabled variables selected for your event Head over to the Variables section in Google Tag Manager and make sure that you have ticked the variables that you would like to track on your site. Step 4 — select what the event tag will fire on The next step is to select or create a trigger for the tag to fire on.

Trigger for measuring clicks on an email address link An example of a completed trigger for an email address clicked link is below. Enjoy this article? Subscribe for weekly insights. June 13, at March 16, at 3: September 26, at 3: December 5, at January 9, at Usually, events are actions on the pages of your website. Common examples of events include video views, page scrolling, or file downloads. Event code looks like this: The event code sends a hit to Google with the category of the event.

It also tells Google the action that occurred and gives that action a label. In the event code, you can also tell Google to assign a value to the event.

Interaction Events An interaction event is a true or false type of command that exists within the event code. It tells Google that something did, or did not happen based on the user interacting with your webpage. Interaction events can be used to track bounce rate more precisely.

Tracking PDF downloads as pageviews using Google Tag Manager V2

Automation is also a better solution if you need to track many downloadable files. There are several automated solutions for tracking downloads on your website. If you have GTM on your website, all you need to do to track your downloads is create an event trigger. The trigger will record an event in Google Analytics every time a visitor clicks your download link. You can configure your trigger using the event tracking templates in GTM. Within the trigger, you can use a regular expression to fire an event based on your file extensions.

This expression tells the trigger to fire if any of these extensions are present in your URLs. So, if someone clicks a link on your site that contains. And that action will record a download event in Google analytics.

Tracking downloads using GTM is a very straightforward process. My second favorite way to track downloads is using a WordPress plugin. The MonsterInsights interface allows you to track file downloads automatically.

And they give you the option to use events or virtual page views. This plugin also allows you to choose the type of file extension you want to track.

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