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Strategic Advertising Management. New York: Oxford University Press. Pride, W. Marketing: Concepts and Strategies. Digital Marketing Budgets for Independent Hotels.
Access Date: 9 October Businessinsider Access Date: 6 October IAB Access Date: 4 October Madiganpratt Access Date: 7 October Nielsen Hospitality and Travel Advertising Report.
Skift a. Access Date: 3 October Skift b.
Statistica a. Statistica b.
TripAdvisor About TripAdvisor. Access Date: 7 October Wikipedia List of Chained-Brand Hotels.
Further Readings Almeida, N. Baloglu, S.