IBPS Specialist IT Officer Study Material Download PDF Get all Study Plan Numerical Aptitude & Technical Skills to prepare for exam & Subjects of. Analyzing the past trends for this bank exam and mapping the IBPS IT Officer Study Material needs Eduncle has designed such useful study. Check out Free study materials for IBPS SO preparation. Realize your dreams to score better than anyone else with our study materials, prepared by toppers and .
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Take small revision notes from each topic, it will help with last minute revision. Do not forget about English , Quant , Reasoning — While focusing on professional knowledge it is natural to lose track of these three sections. Well they are important too, as they have sectional cutoffs too.
Manage your time effectively. Make a daily schedule. Take Mock Tests to check your level of preparation and proof your strategies. If some topic is left, do not worry about it now. Experts at Eduncle aim at providing easy to grab and memorize tips for aspirants that wish to crack the SO exam.
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Score Card. The marketing concept takes an outside-in perspective2. It starts with a well-defined market, focuses on customer needs, coordinates all the activities that will affect customers, and produces profits through creating customer satisfaction.
Importance of Marketing in Small Business Since marketing is consumer oriented, it has a positive impact on the business firms.
It enables the entrepreneurs to improve the quality of their goods and services. Marketing helps in improving the standard of living of the people by offering a wide variety of goods and services with freedom of choice, and by treating the customer as the most important person. Marketing generates employment both in production and in distribution areas.
Since a business firm generates revenue and earns profits by carrying out marketing functions, it will engage in exploiting more and more economic resources of the country to earn more profits.
A large scale business can have its own formal marketing network, media campaigns, and sales force, but a small unit may have to depend totally on personal efforts and resources, making it informal and flexible. Marketing makes or breaks a small enterprise.
An enterprise grows, stagnates, or perishes with the success or failure, as the case may be, of marketing. Marketing of Services The services sector is more than twice the size of the manufacturing sector.
The growing competitive market for services means that a marketing orientation has become essential for the survival for service industries too. In addition, there is the most popular segment of its services sector, the entertainment industry, particularly films and TV happens to be one of the fastest growing in the world. They are now penetrating the western world.
Marketing Research Marketing research is the means by which the information necessary to run a business is obtained. It helps an entrepreneur to take decisions concerning the type of product, the price policy, the channel of distribution, and sales promotion can be made rightly with the help of marketing information at the right time.
It is the gathering, recording, and analysis of all facts about problems relating to the transfer and sale of goods and services from producer to consumer. For example, a hotel should find out what all services are needed to satisfy its customers and the soft toy manufacturer making teddy bears needs to find out if children really want purple teddy bears and so on. Every company, irrespective of size, must research its market, customers and competition; initially to set it on the right course and then continually to monitor its performance.
Small-scale firms are often unable to afford continuous marketing research. However, they can use personal contacts and other informal methods for collecting required information about markets.
Market Segmentation A market consists of large number of individual customers who differ in terms of their needs, preferences and downloading capacity. Therefore, it becomes necessary to divide the total market into different segments or homogeneous customer groups. Such division is called market segmentation.